Your GENES Reset guide is on its way.

Check your inbox. While you wait a few words from me.

My name is Richy.

I built the GENES Protocol because I needed it and could not find it.

Not a training plan. Not a diet.

A daily framework built around five pillars; Gratitude, Elite Standards, Nutrition, Energy, and Service; that I have tested on myself and on the men I coach.

The guide in your inbox gives you one practice from each pillar.

Enough to start today. Enough to feel the difference this week.

Start with S. Service. Read that section first.

It is the reason everything else in the protocol works.

I came to coaching late. I hit rock bottom, got sober, and rebuilt my life from the ground up.

“I believe high-achieving men over 35 who want to reclaim their life with strength, purpose, and presence should ask not only what they can take from the day but what they can give to it. Not just chase a body that looks good but build one that serves well.”

I was carrying a lot when I got into recovery. This protocol helped me rebuild my life, my self-esteem, my confidence, and my body.

I believe it works. And if you use it it will work for you too.

If the guide resonates, if you read it and think this man gets it, there is a next step.

I coach a small group of men 35+ through the full GENES Protocol. A 16-week 1:1 programme built around all five pillars, personalised to your life, your schedule, and your relationship with alcohol and stress.

4 spots per intake. Application required. It is not for everyone.

Or check your email first. Read S first. Come back when you are ready.

Follow for daily training and mindset content for men 35+:

@khun_richy_